Locorum Case Study - SaaS - Boosting Lead Generation Through Cold Outbound Email
Locorum is a Canadian startup specializing in rewards and referral platforms tailored to the real estate industry, particularly working with home builders and realtors in Canada. Their platform helps real estate professionals engage and incentivize clients more effectively, but like many startups, they faced challenges scaling lead generation.
Locorum’s growth was hampered by unpredictable lead generation. With founders wearing many hats, they struggled to establish a consistent flow of leads, a crucial element for hitting their revenue targets. In order to meet their aggressive sales goals, they needed 30-40 qualified leads per month—something they found difficult to achieve with their existing methods.
We stepped in to set up a cold outbound email strategy that focused specifically on Locorum's key real estate market. The approach involved:
Infrastructure Setup: We established a robust cold email system to reach out to potential clients in the real estate sector.
Within weeks, our strategy began to yield consistent results, enabling Locorum to scale their lead generation. Here’s what we achieved:
Lead Generation: We increased Locorum's pipeline to 33 leads per month, just shy of their 40 goal, by targeting real estate professionals, particularly realtors
We primarily work with B2B SaaS, tech, professional services, and agencies, but our process is adaptable to any industry with a clear ICP
While results vary, our clients typically see a 3-5x+ ROI, with increased meeting bookings and a stronger sales pipeline within the first few months. Average sales cycle of our clients is about 150 days.
Unlike traditional agencies, we focus on data-driven targeting, advanced automation, and human-like personalization to drive real conversations—not just mass emails. We have an array of AI powered tools at our disposal that enable us to create different campaigns that are relevant and timely for your target audience.
Yes, we optimize deliverability, set up domain authentication (SPF, DKIM, DMARC), and manage warm-up sequences to maximize inbox placement. We purchase adjacent domains pointing back to your website or a designated landing page and we optimize for ESP deliverability.
We focus on hyper-personalization, verified data, and a multi-touch outreach strategy to engage leads who have the highest potential to convert. We work together with your team to identify the best opportunities and segments of customers and prospects to reach out to together with a carefully crafted offer.
We use a combination of ideal customer profiling, intent data, and multi-channel outreach to identify and engage decision-makers who match your target audience. Tools such as Clay, Trigify, Open AI, RB2B and others help us identify specific segments of prospects that show a specific intent.
If your business sells high-ticket B2B products or services and needs a predictable pipeline of qualified leads, our outbound strategy can help. We tailor our approach to your industry and ICP to maximize results. Cold outbound usually works best when you have: a working offer, a large TAM - (10,000 companies+) and your average annual contract value is $5,000+
Pricing depends on the scope, volume, and level of personalization, but most clients invest between $5,000 USD and $8,500 USD per month for a fully managed outbound program. We can provide a custom quote based on your needs.
We typically require a 6 month commitment, as outbound takes time to optimize. However, we offer programs with a lower commitment as well to ensure it’s a good fit before scaling.
