How B2B GTM Has Changed | Adapting Your Outbound Strategy for 2025
The B2B sales landscape has evolved dramatically in the last decade. The predictable revenue model? It’s not completely broken, but it’s certainly shifted. Many companies feel pressure to adopt a "growth at all costs" mentality, but is that really sustainable?
In this video, I share my insights on how outbound sales and GTM strategies have transformed. We’ll cover how the traditional approach of hiring 8-10 SDRs, making hundreds of manual emails and cold calls, and chasing a 5-15% call booking rate is now outdated. Instead, thanks to modern tech tools like Smartlead, Clay, GPT, and others, one sales operator can achieve the same results as an entire team, significantly reducing costs and scaling outreach.
We also discuss:
- The rise of tech tools that automate email outreach, data enrichment, copywriting, and follow-ups
- New challenges with inbox reputation management and spam regulations from platforms like Google and Outlook
- Why cold emails need higher send volumes, improved relevance, and irresistible offers to succeed
- The key metrics you need to track for successful outbound campaigns
- As we move forward, we might even see AI SDRs, but there’s still a lot of nuance in executing outbound campaigns across different industries and segments.
🔗 If you are looking into outbound to scale your B2B business, connect with me on Linkedin - https://www.linkedin.com/in/fedor-levikov/ or book a call with us at Revenue Amplifier directly here - https://meetings.hubspot.com/flevikov
We primarily work with B2B SaaS, tech, professional services, and agencies, but our process is adaptable to any industry with a clear ICP
While results vary, our clients typically see a 3-5x+ ROI, with increased meeting bookings and a stronger sales pipeline within the first few months. Average sales cycle of our clients is about 150 days.
Unlike traditional agencies, we focus on data-driven targeting, advanced automation, and human-like personalization to drive real conversations—not just mass emails. We have an array of AI powered tools at our disposal that enable us to create different campaigns that are relevant and timely for your target audience.
Yes, we optimize deliverability, set up domain authentication (SPF, DKIM, DMARC), and manage warm-up sequences to maximize inbox placement. We purchase adjacent domains pointing back to your website or a designated landing page and we optimize for ESP deliverability.
We focus on hyper-personalization, verified data, and a multi-touch outreach strategy to engage leads who have the highest potential to convert. We work together with your team to identify the best opportunities and segments of customers and prospects to reach out to together with a carefully crafted offer.
We use a combination of ideal customer profiling, intent data, and multi-channel outreach to identify and engage decision-makers who match your target audience. Tools such as Clay, Trigify, Open AI, RB2B and others help us identify specific segments of prospects that show a specific intent.
If your business sells high-ticket B2B products or services and needs a predictable pipeline of qualified leads, our outbound strategy can help. We tailor our approach to your industry and ICP to maximize results. Cold outbound usually works best when you have: a working offer, a large TAM - (10,000 companies+) and your average annual contract value is $5,000+
Pricing depends on the scope, volume, and level of personalization, but most clients invest between $5,000 USD and $8,500 USD per month for a fully managed outbound program. We can provide a custom quote based on your needs.
We typically require a 6 month commitment, as outbound takes time to optimize. However, we offer programs with a lower commitment as well to ensure it’s a good fit before scaling.
